A well designed letter, postcard, booklet, or brochure targeted to the right mailing list arouses interest, inspires the discovery of core benefits, and prompts real people to take real action.

It is not only one of the most personal, affordable, and flexible of marketing media, the results are easily measurable as well. And, as you track responses, you begin to uncover the key messages, offers, and approaches that work with your specific audience. The more you learn, the greater your ROI.

These basic concepts will get you thinking about how to Click2Mail's Mailing Online Editor can help you meet, influence, and build your audience. Brainstorm your goal

• To sell a product, service, or idea
• To communicate personal messages
• To communicate official and legal messages
• To test different marketing approaches
• To test a new product or concepts
• To remind people of appointments and commitments
• To say thank you
• To follow-up
• To raise funds for a non-profit
• To communicate news
• To question, survey, and research
• To announce events, transitions, and improvements
• To introduce new items

Choose a format

• Agenda
• Brochure
• Catalog
• Certificate
• Coupon
• Flyer
• Form
• Invitation
• Letter
• Certified letter
• Map
• Memo
• News release
• Newsletter
• Product sheet
• Proposal
• Postcard
• Resume
• Sign